1. Do you know your Compelling Focus^SM (what your customers want and how you and your associates deliver it)?

2. Do your managers and employees know your Compelling Focus^SM?

3. Do your managers and employees know how to deliver your Compelling Focus^SM and track your accomplishments?

4. Do you promise your Compelling Focus^SM and prove you deliver it in your advertising, web site, sales tools and public relations? (Look at your materials and see if you can circle the promise and the proof.)

5. Does your marketing produce results like these: 30% sales increase, 46% sales increase, 50% of sales from customer referrals, 90% of customers buy again?