• Get your employees behind it.
• Use technology to make it more efficient.
• Get more for your money.
• Be sure it motivates your customers.
• Get big ideas for little businesses.
• Be sure it motivates your employees.
• Make sure everything you do is compelling to your customers.

Get to know the people who can make your advertising, web site, sales tools, public relations, managers and employees compelling.

Art Forward developed Compelling Focus Marketing^SM to meet the changing needs of businesses. In over 30 years in marketing, he has made marketing compelling for multi-national companies, regional and local firms, retailers, professional partnerships and individuals.  He spent four years perfecting and documenting Compelling Focus Marketing^SM and applied it successfully in dozens of assignments before offering the Compelling Focus Marketing^SM Seminars.

Forward helped build sales, profits and market share for firms in manufacturing, aviation, home-building, distributing, banking, retailing, recreation, and technology. He has shown government how to "treat citizens like customers".

He introduced the Piper Arrow aircraft, a general aviation airplane in use throughout the world.

He created the advertising that built Bush Hog^® into a famous brand of agricultural and turf equipment.

He developed the strategy that turned a failing football bowl game into an overnight success and landed a lucrative television contract.

He guided a local firm to first in its market.

He created the Thump Test that helped sell out the first cabin boat line for Boston Whaler^®.

Forward's insights are the result of his unique ability to identify with customers, understand their motivations, and prove how his clients' products and services can benefit them.

Forward learned how to understand customer motivations as a feature writer. He learned his interviewing techniques and perfected his analytical skills in dozens of assignments.  As a young man, he was apprenticed to a nationally known feature writer.  He also worked under the tutelage of an accomplished editor and novelist.  He knows how to help people reveal their real motivations, how to analyze this information and use it to motivate others to buy products and services.  He is skilled at asking questions that help customers and employees provide thoughtful answers that lead to insights. Because he knows how to help people expand and articulate their thinking,  he captures ideas that are lost in standard research. The insights he mines from this information help him build compelling marketing. He is a skilled instructor who passes these skills on to others through his Compelling Focus Marketing^SM Seminars.

Forward served as a staff writer for a major daily newspaper, as a writer for a Sunday news magazine, and as editor of a business magazine. He applied his skills to business in positions in public relations, marketing and advertising, rising to Executive Vice President of an Atlanta-based firm. In 1983, he founded Forward Consulting to help businesses, government, and other organizations from large global companies to small local firms make their marketing compelling.

Forward gets personally involved with customers, products and services:

• He worked on top of a flatbed trailer quantifying wear and safety problems to create the compelling marketing that made his client the dominant supplier to the flatbed trailer industry.
• He joined the patients in a health program to understand first-hand how and why it works and used this knowledge to revolutionize its marketing, increasing sales by 60% while lowering marketing costs by 40%.
• He went to the Cleveland Browns' football training camp to learn the facts he used to turn around the declining Senior Bowl football bowl game and make it a financial success in less than six months.
• He worked with employees in the beverage coolers of convenience stores to learn how to double the sales of a firm that makes point-of-sale materials for soft-drink bottlers and beer distributors.
• He wrote the advertising that was ranked most effective in three national magazines last year.

Forward's Compelling Focus Marketing^SM cuts costs because it works year after year, and because it sells products/services while building reputations. He has created compelling marketing for one client for 25 consecutive years.